Zendesk | AI Summit

Zendesk AI Summit

Inaugural launch, October 2024

Zendesk launched its first ever AI Summit, built as two distinct experiences: a live in-person event in New York and a pre-recorded digital event reaching a global audience. The event unveiled new AI products and introduced a new category defining idea: CX in service of humans.

My role: I led the messaging strategy for the art direction and campaign and then carried that thinking into production as lead copywriter for the entire demand gen experience, pre and post event.

Creative direction

AI was reshaping the industry, and this wave of product innovation deserved its hype moment. For the voice and tone, I wanted Zendesk to sound bold, sharp, and confident, giving our audience a reason to buy into the future Zendesk was building for service. The product innovation backing the campaign was genuinely new, and I wanted the voice to show our audience that something transformative was going to happen.